Order No. 239

GLUSCHENKOIZDAT.RU

Website
Website. 50,000 copies. Russian.
Gluschenkoizdat, 2020
A new website for the ‘Glushchenkoizdaat Publishing’ continues the storyline of creating an image of an old publisher with its roots dating back to the 80s. The site structure, visual language and tone of voice are following this task. The texts are written on behalf of the publisher in a recognizable formal language. Exhibitions are described as if they're the publisher stands at an Expos. The reference sections inherent in large publishers have been compiled in detail: internships, information for authors, branches, information about the publisher.
Visual language slightly refers to the office aesthetics of the late 80s. So, instead of lines, hyphens are used, and all texts are typed in mostly one size, using just the Quant Antiqua typeface. The site feels as if printed on an electronic typewriter. The text and graphic elements are made in blue, referring to the color of carbon paper or blue ink for the typewriter tape.
‘Gluschenkoizdat’ even starts its own residence: an element of organization, extremely rare in Russia and considered as the prerogative of large and wealthy institutions. The site announced the creation of a residence for writers and researchers ‘Pioneer Resort’, located on the Baltic Sea coast, with shifts of 3 months. The residence will actually exist, the first shift has already taken place. Based on its results, a 100 copies edition of the book will be published and an event will be held in Kaliningrad.
All pages of the website start with the order number and circulation number: it is assumed that site is designed for a limited amount of visits, just like the printed matter.

Order No. 150

VENETS. WELCOME TO THE IDEAL

Book
ISBN 9–785990–951914.
Softcover, 200×260 mm, 320 pages, 500 copies. English.
Gluschenkoizdat, 2017
Order (€35) SOLD OUT
THE ARCHITECTURAL REVIEW (by Owen Hatherley): This wonderful book documents the architectural results of another Soviet anniversary – the celebrations of the centenary of Lenin’s birth in Ulyanovsk, formerly Simbirsk, the small city on the Volga where he was born. Told by the authorities in Moscow that the ‘door would be open’ for them to modernise their mainly wooden, one-storey, Tsarist city for the duration of the celebrations, and that they’d close it immediately when it was over, the local Party rushed to build a Museum, a Library, a Palace of Culture, housing, an Airport and the high-rise Hotel Venets before the tap of money and resources was turned off. In its first year of opening, two Poles, 70 Britons, and more than 3,000 East Germans arrived to stay in the Hotel Venets, and we get to read the inventory of difficult questions they answered (‘can we see how people live in those little wooden houses?’), and find out how hotel staff took it out on the guests. 

Order No. 184

BENIGN DUPLICATES

Book
Softcover, 200×260 mm, 128 pages, first edition of 10 copies. English.
Gluschenkoizdat, 2019.
〈...〉 In writing down his every step, Kozakov remains unknowable, like outer space — the conquest of which he devotes so much attention to in his notes. Who is he? A man of the ‘60s? An intellectual wretch? Your father’s older brother? Anti-Semite? Loser? Poet? Extraterrestrial? The diary is clearly not intended for anyone else to read: Kozakov writes it for himself and remains hermitically sealed within its text, exposing the reader to the principal and tragic impenetrability of “the Other.” Kozakov’s peculiar relationship with reality has no parallel in today’s world. It is like a message in a bottle that he sent not 50, but 500 years ago 〈...〉 Maria Kuvshinova, “A Little Life”

Museum der bildenden Künste Leipzig

»VENEZ«. WILLKOMMEN IM IDEAL

Installation

“The group exhibition marking the 15th Marion Ermer Prize for the promotion of young contemporary artists in eastern Germany features work by the award-winners Fine Bieler, Ronny Bulik, Kirill Gluschenko and Jana Schulz. The four artists convinced the jury with their entries in the fields of photography, installation and video art.”
“Endowed with prize money of EUR 5,000 each, the award — which includes a group exhibition and four individual catalogues dedicated to the award-winners — is again being held in cooperation with the MdbK.”

Curated by Elizabeth Youngman

Marion-Ermer Stiftung
Museum der bildenden Kunste Leipzig
Elizabeth Youngman, “On Behalf of Gluschenkoizdat”: Kirill Gluschenko is not only an artist but also the founder and sole employee of the Gluschenkoizdat publishing house. This, at first glance, is not an unusual combination in the art world. But the publishing house is fictional, although it is all too real in the life and work of the artist. His works are commissioned by Gluschenkoizdat. He does not travel as an artist to the places where his works are created, but as the publisher's representative. Gluschenko thus establishes a constructed framework for himself in which he pursues his artistic work. The artist orientates himself on the Soviet publishing industry of the 1960s to 1980s and, according to his perceptions, tries to recreate the working conditions of the time as authentically as possible. He travels primarily on regional trains and stays in hotels from the Soviet era. Since 2010 Gluschenko publishes his works under the name Gluschenkoizdat and thereby allows his fictitious publishing house to appear in public. As an artist, he sometimes withdraws entirely behind it. However, the playful choice of the name (a combination of his surname Gluschenko with the Russian “izdat” as the final syllable—the short form of “Izdatelstvo,” which means “publishing house” and was part of many earlier Soviet publishing house names) always enables ascription. Read more...

V-A-C Moscow

OUR DAYS ARE RICH AND BRIGHT

Personal Exhibition
Exhibition took place at a former Moscow factory in Polkovaya Street, not far from where the publishing houses ‘Prosveshchenie’ and ‘Detskaya Kniga’ were located.
Our Days are Rich and Bright presents a selection of ‘Glushchenkoizdat’ books illustrating the aesthetic legacy of the Soviet era preserved in towns as diverse as Pskov, Dresden, Ulyanovsk, Riga, Pärnu, Tallinn and Tartu. Another work featured in the exhibition is a volume of found diaries belonging to a bus driver named Nikolai Kozakov. Glushchenko has chosen to publish Kozakov’s diary entries from the year 1962 in the form of a 624-page book covering his daily routine, his love life as well as anecdotes from everyday encounters. We learn that Kozakov graduated from the Moscow University with the hope of becoming a teacher, something that never materialised due to a speech impediment. The entries reveal both bleak and heart-warming sides to life in Soviet Union. The diary is brought to life in the form of a sound recording played inside custom-made booths, read by a well-known Soviet presenter whose voice is instantly recognisable. The show also features postcards from the towns the artist has visited and 60s style furniture. A sign with the name of the publishing house ‘Glushchenkoizdat’ will also be placed on top of the building for the duration of the show.